The following piece was written by Nathan Bell, Head of Research at Peters MacGregor Capital Management.
Being contrarian is not a simple mathematical formula. Nor does it guarantee success, which is why value investing is not more popular. Instead it requires a detailed knowledge of how a company and its industry works so you can handicap what expectations are priced into its stock and act accordingly.
Most importantly, though, being contrarian doesn’t mean doing the opposite of other investors just for the sake of it. As the father of value investing Ben Graham once said, ‘You are neither right nor wrong because the crowd disagrees with you. You are right because your data and reasoning are right.’
While it’s necessary to do the opposite of what most other investors are doing to make large returns, your factual reasoning must also be correct. This is what gives you the confidence to go against the herd. If you don’t know the inner-workings of the business you’re buying, or the industry it operates in, how can you estimate whether the stock’s prospects are accurately reflected in its stock price?
Figure 1. Negative press in the media
Source: Wall Street Journal
Last year you couldn’t open the Wall Street Journal without reading another obituary about cable TV companies. The perception was that cable subscribers were falling and would fall faster over time as more people switched to cheaper online entertainment alternatives, like Netflix or Stan. As the market often does, it put these ‘facts’ together and assumed the days of charging customers over $100 per month for their cable service were at an end.
After performing our due diligence, the facts provided a different view of Charter Communications’ prospects compared to the consensus.
First, Charter Communications wasn’t losing cable TV subscribers. It was mainly the satellite cable TV providers that were suffering, as their service was inferior and they didn’t offer phone and broadband services that you could bundle with your cable TV subscription. This is in comparison to subscriptions at Charter, where you could save money (also known as the ‘triple play’).
Secondly, while over time we expected Charter to lose cable TV subscribers, its broadband internet service should enjoy strong growth and increasing average revenue per subscriber for years to come. This is because most people upgrade their internet service when they cut their cable subscription to make sure online services like Netflix aren’t slow or interrupted. It’s also worth noting that the broadband business enjoys much higher margins than cable TV, as the incremental cost of adding a broadband subscriber is minimal.
So here was a classic case where a very high quality business was undervalued because the market was myopically focused on one part of the business, instead of its many virtues including:
Chart 1. Liberty Broadband share price chart
Source: Capital IQ, Peters MacGregor Capital Management
Betting on macroeconomic changes consistently is virtually impossible. But if you look for reliable indicators of value, such as insider ownership and low valuations, and most importantly you’re prepared to back your judgment despite the consensus arguing otherwise, you can outperform the index over time.
Nathan Bell is Head of Research at Peters MacGregor Capital Management.
Disclosure: Peters MacGregor Capital Management Limited holds a financial interest in Liberty Broadband through various mandates where it acts as investment manager.
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